A content campaign for a brand design agency that centred around two ebooks on the future of retail and opportunities for physical stores. Gated ebook content was amplified with a series of short read articles for LinkedIn and company website. I worked closely with the content’s author as well as the Marketing Manager to research and write the ebooks and articles. Read the first ebook here or keep scrolling for highlights.

‘Convenience is a modern fixation. Brands feed it constantly, creating new and smarter ways to make doing the shopping easier and faster. We know that hectic lifestyles and ever-present technology have turned us into an impatient bunch, with high expectations of what convenience should be. Our perceived lack of time is a constant worry; and for brands finding ways to save it a perennial preoccupation. But saving it is only half the story. Creating ways for us to spend time well – with you in your store - is equally vital as shopping becomes synonymous with leisure and digital integration wipes out convenience as a brand differentiator’.

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