Case Studies, Press Releases, News Items, Professional Profiles - if you have something or somebody you want to shout about I can write the copy in words that are right for the audience and delivery channel. Detailed, snappy, formal, friendly, digestible, sales-driven - and always easy to read. I have experience of writing press releases as short company announcements or longer reports on market performance. And case studies as printed material, website content, presentation content or even video script.
images courtesy of Start Design
image courtesy of EY
Video script writing - case study
As part of a long-standing relationship with design consultancy Start Design, I wrote lots of case studies. The aim was always to showcase a project's effectiveness and creativity and clearly show how the work met the client's brief. Here I wrote both a longer, detailed version, a summary for website and a video script that told the story of the project - marketing toolkit for Barclays LifeSkills.
Website copy - case studies
When my client, a design consultancy, overhauled its website I helped rewrite many of the case studies.
Detailed Press Release for Trade Association
As the main writer for EY's quarterly overview of the UK gift card and voucher market, I analysed sales data, created the content and wrote the summary and press release. Produced for the UK Gift Card and Voucher Association in partnership with EY and the British Retail Consortium, the report gives its members a snap shot of the sector, setting performance against the health of the retail sector as a whole.
Back to My Work