Here I helped product design firm, DCA Design International, create a series of longer pieces capturing the stories of a handful of the agency’s ‘hero’ projects. My brief was to adopt a more friendly tone of voice (part of a wider content planning and strategy project), making the stories more personal; a step change for how DCA positioned its work on its website. For each one, I interviewed the team to get the inside story, and created the copy based on this source material. Click on the images below to read.

“When we first met David and Luisa Scacchetti, the husband and wife team behind Mamas & Papas, the brand was well-known as a premium, parenting retailer, with a growing network of stores around the UK.

But it had an exciting opportunity to expand beyond its retail roots, by growing its export business. That’s where we came in. Its growth strategy was focused on launching its very own flagship product – a baby travel system that showcased the brand to a global audience”.

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